Managing
a profitable customer relationship by fulfilling their needs while
satisfying the goals and objectives of your organization is what
marketing is all about. What we normally take as ‘promoting your
product’, is one of the four pillars of marketing, i.e. Product,
Placement, Price, Promotion, but is also generally the most important
one as it allows you to gain people’s conviction which, in a world of
several competitors, is exactly what you need to do. Facebook provides
you with easy mechanisms to launch your advertisement campaigns
and hence, extract revenue from them. However, easy as it may sound, it
really isn’t; and that primarily would be because of your competitors
who also happen to know this fact – plus, your poor campaign strategies
also contribute a lot to your failure. But, if launched correctly, your
ads can certainly fulfil your goals without a hassle. Let’s take a look
at a few best Facebook ad optimization tips to help you launch a successful advertisement campaign on Facebook.
1. Target your Audience wisely!
No
matter how extraordinary your product is, if you don’t target it at the
right people, you are going nowhere but down. Segmentation and
targeting is the first step you need to take when launching a
promotional campaign. You need to make sure that your ads reach only
those people who might actually be interested in your product. Wasting
your money in showing the ads to uninterested people and expecting a
response is like burning your money thinking it wouldn’t turn black.
Facebook
has really nice and easy interface where you can easily target the
correct demographics for your ad. Be very precise in targeting and don’t
hesitate to shrink the number of targets in the procedure. You ad will
reach less number of people but the ones it gets to will definitely be
interested in it. The target market you select should be feasible,
productive and populated enough to fulfill your goals.
2. Properly schedule your campaign:
On
Facebook, you can set when, in a day, your advertisement goes online.
This surely is important as you certainly cannot expect to be extracting
revenue while your audience sleeps. Plus, you need to make sure that
your ad reaches the audience exactly when he would need it. That’s THE
rule in timing for maximizing the profits since not all the hours of a
day are the same. Facebook, by not doing the value-based pricing for
ads, makes it easy for you to select the timings you want.
3. Know the budgeting rules:
Facebook
definitely wants you to maximize the bid amount to extract its’ maximum
revenue but that is certainly not feasible for you. However, deviating
too much from the Facebook suggested bid value will also adversely
affect your campaign. Surprisingly, the max bid value, affects your
click-through rate (CTR). If you set your bid value too low, Facebook
will tend to show your ad to those people in your target market who are
24/7 Facebook users so as to get maximum user response but that is
naturally not so since those users, are too lazy to select your
advertisement from the several other ads they see all day long.
It
is recommended that your bid size should be the amount you easily can
pay per click. Not the Facebook suggested size, not a very low value,
but an adequate amount which will also not affect the CTR and will also
land in your budget since you ain’t got an infinite supply I’m sure.
4. Properly design your ad:
A
precisely targeted ad is useless if assisted with a bogus interface.
Although Facebook doesn’t offer you much design templates to use for
your ad, what it offers is pretty much what you need. The text and
images you use, are severely important. You also need to make sure that
the text you write is tempting and popping for the user that he just
cannot resist to click on it. Plus, you should be honest with the text
you put there, for you don’t just need the click, you need the buy. If
you’ve put a false information on the ad, consider your business done
with. Also, create call to actions in your ad, like ‘click here’ and
‘check it out’ to tempt the user.
Make
sure that among the several ads that are displayed at once to the user,
your ad stands out and seems more interactive and proper. You cannot
simply ignore your competitors efforts, rather work harder and better
than them to steal their customers as that is what the marketing
business is all about. Use those 25 characters of the title, 90
characters of the body and that image field in an effective manner since
you are actually paying really hard for displaying that and there
naturally isn’t a room for mistakes.
5. Create Multiple Ads:
A
bit difficult on the wallet it sounds, but really productive in nature
that is. Using just one ad on this huge network is pointless. Create
more ads each with a different target and audience. You can also analyze
in this way, for where the response is good and where your future
investments should be going. Using a different image and text can be
really powerful as the user will treat your ad as a new one and will be
tempted to check it out. So make sure you run more than one campaigns
for the same brand.
Using
multiple ads helps you in engaging with the audience in a multiple
ways. Plus it helps you in understanding the customer needs and wants
which can help you in your next campaign.
6. Effectively Utilize the Facebook Ad Reports:
Launching
your advertisement campaign the proper way and then waiting for your
business to boom is well, a too good approach (Sarcasm). The Facebook Ad
Reports give you detailed information about your ads. You can check the
CTR, the number of impressions and a lot of other useful values from
that page. These reports are what tell you how your ad is performing and
not that increase in your revenue after launching the campaigns. Using
these reports you can actually maximize your profits as they make it
evident to you for what the people’s response to your ad is.
By
properly understanding the reports, you can determine for how, when and
where the user is interacting with your ad and with that found, you can
make your targeting more simplified and direct which will directly
boost up your revenue, maximize your profit, and enable you to achieve
your goals and objectives – and that is what marketing is majorly about,
remember?